Behavioral health is relationship-driven, emotionally complex, and operationally demanding.
CARRIE HUNNICUTT, MA
Behavioral Health companies sometimes struggle to grow not due to lack of effort, but because systems underneath them aren’t built to scale. Staff are balancing the day-to-day work. Marketing is driving leads. Outreach is engaging providers. Admissions is on the phones. Leaders know that something needs to shift, but can’t pinpoint where momentum is leaking or why fixes don’t hold long term. That’s the gap I work in. I can spot patterns that insiders miss simply because they’re too close to the issues.
By understanding this industry, I bring clarity to leaders, boards and investors identifying what’s limiting, help them focus on the right strategies, and create growth that doesn’t rely on constant reinvention. My approach has deep respects for the human side of behavioral health while holding firm accountability for results. No jargon. Just clear insight, grounded recommendations, and practical next steps that improve census, strengthen teams, and create confidence in the organizations future.
Who I create Clarity For
BEHAVIORAL HEALTH COMPANIES
I help organizations understand why growth stalls even when demand exists…where systems stop scaling, where effort becomes inefficient, and when culture and morale suffer. By revealing how strategy, structure, culture, and execution interact, I help leadership focus on the key levers that facilitate momentum, restore traction, and support growth.
rEAD A CASE EXAMPLE OF A CONVER-SION CHALLENGE SOLVED HERE
BOARDS RESPONSIBLE FOR STEWARDSHIP AND OVERSIGHT
I help boards see beyond reports to understand what is truly driving performance and creating risk. By translating what we know into insight, I drive sharper oversight, ask better questions, and bring clearer alignment. The focus is on understanding what will hold up over time…what supports scalability, where vulnerabilities exist, and how today’s decisions affect future outcomes, valuation, and organizational health.
LEARN MORE ABOUT HOW MY BACKGROUND HELPS BOARDS HERE
CAPTIAL PARTNERS EVALUATING INVESTMENT AND RISK
I help investors understand what they are actually buying in the behavioral health space. By looking beneath projections and decks to the lead drivers, leadership dynamics, and growth mechanics underneath, I identify what is durable, what is fragile, and where it is likely that scaling will or will not happen. This provides a clearer view of opportunity and risk, informing investors before capital is deployed.